Episode 14

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Published on:

4th Nov 2025

Beyond the Clock: Time Management for Nonprofit Leaders

This episode of The NonProfit Nook, hosted by Wendy Kidd, focuses on the importance of time management for nonprofit leaders. Wendy discusses how time management isn't about control, but about creating the freedom to focus on what matters, rest without guilt, and lead with clarity and purpose. She provides practical tips, such as tracking how time is spent, setting clear priorities, using time blocking, and building habits around these new routines. Wendy also addresses potential resistance to change and the importance of clear communication. The episode emphasizes that good time management is about doing what matters most and maintaining a healthy, well-balanced life to effectively lead a nonprofit organization.

Links:

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https://thenonprofitnook.com/

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https://flodesk.com/c/G0H0UB


Time Management from the Inside Out by Julie Morgenstern

Atomic Habits by James Clear



00:00 Introduction to Time Management

00:20 Welcome to The NonProfit Nook

01:06 Wendy's Personal Insights on Time Management

02:01 The Reality of Non-Profit Leadership

03:14 Setting Boundaries and Prioritizing Self-Care

03:42 Tracking and Analyzing Your Time

05:54 Establishing Priorities and Saying No

07:23 Time Blocking for Effective Management

09:29 Adapting to Change and Communicating Boundaries

11:04 Recommended Reads for Time Management

12:33 Final Thoughts and Encouragement

13:07 Closing Remarks and Call to Action

Mentioned in this episode:

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Transcript
Wendy Kidd:

Time management isn't about control.

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It's about freedom.

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Freedom to focus on what matters most.

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Freedom to rest without guilt and

freedom to lead with clarity and purpose.

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As nonprofit leaders, we give so much

of ourselves to others, but your mission

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needs you healthy, rested, and present.

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Wendy: Welcome to The NonProfit

Nook, the podcast for nonprofit

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leaders, board members, and community

change makers who want to build

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stronger, smarter organizations.

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I'm your host, Wendy Kidd, a longtime

business owner and nonprofit leader,

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and I'm here to bring you real talk,

real tools and real stories to help

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you thrive in the nonprofit world.

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I'll be talking with local nonprofit

leaders, community change makers

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and experts in everything from board

development to fundraising and digital

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tools, sharing real stories and

simple strategies you can actually use

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because running a nonprofit is hard,

but you don't have to do it alone.

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Let's get started.

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Wendy Kidd: Hey friends, Wendy here.

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Welcome back to The Nonprofit Nook.

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This is my first solo pod, so welcome

to this little experiment of mine.

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I have so many topics that I've

thought about doing for this podcast,

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but what really keeps resonating

for me right now is time management.

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It's one of my favorite things.

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I know I'm a nerd.

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But before you roll your eyes and

think, oh, great, another person telling

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me how to do something that doesn't

work, stick with me for a minute.

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Because this isn't about cramming more

into your day or about telling you how to,

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you need to take things off your plate.

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It's about creating space

for what matters most to you.

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So many of my friends and colleagues

say to me, you're so organized, or

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How do you have time for everything?

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And I always respond with,

you have to make time.

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But what does that really mean?

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The reality of non-profit

leadership is we are always on.

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We're expected to be there for everyone.

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Our staff, our volunteers,

our board, our community.

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We're the ones holding things together,

but if we don't take care of ourselves,

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we can't hold anyone else up.

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It's like they always say when

the oxygen masks drop down,

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you have to put yours on first.

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But the reality is that doesn't

just apply to emergencies.

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When we don't manage our time

intentionally, we end up accessible

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to everyone all the time, calls,

texts, emails, at all hours.

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You know what I mean?

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That late night message from a board

member who's catching up after work or

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that early, early morning volunteer call.

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It's also all the meetings, last

minute meetings, pick up meetings

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when someone walks in, someone

always just wants to check in.

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It's not that they're trying to interrupt

you, they're just working when they can,

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but it can be overwhelming and in my

opinion, is the fastest way to burnout.

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Have you ever just felt like you wanted

to disappear so no one can find you?

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Yep.

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Been there, felt that?

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Here's the thing.

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We as leaders have to set boundaries.

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We need rest.

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We need time for our families.

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We need space to breathe so

we can keep showing up for

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others in a sustainable way.

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We even need to take time to be

creative and think outside the box.

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So we can keep leading.

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So how do we manage with intention

and not guilt because that's

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what we end up doing so often.

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First things first.

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You can't manage what you don't measure.

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If you've never done this before,

I want you to start by tracking

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how you actually spend your time.

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Do it for a week, or

better yet, two weeks.

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You can jot notes in a notebook,

use your calendar, or even

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download a fancy time tracking app.

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Whatever works for you and is easy,

something that's doable and manageable.

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Okay?

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Not something that adds a bunch of

time to your schedule, because we

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wanna capture your schedule as is.

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The key is to capture as

much detail as possible.

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Seriously, things like, I spent 45

minutes checking you email, or I spent

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30 minutes scrolling social media,

or an hour prepping for a meeting, or

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20 minutes trying to find that sign

I had made, and even the personal

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stuff, like 20 minutes getting my kid

dressed, or 30 minutes driving my kid

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back and forth to a school activity.

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45 minutes researching recipes and

creating a meal plan or an hour

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grocery shopping, whatever it is.

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Take note, make sure it's on your list

and at the end of that week or the two

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weeks, I want you to look at it honestly.

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I'm betting you're gonna be surprised.

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I know every time I do this, there's

always something that surprises me.

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And do yourself a favor.

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Don't judge yourself over what you see.

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It is no one's business.

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How much time you spend on social media

or watch tv or do anything else you

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might feel like you shouldn't be doing.

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Don't fall for the negativity trap.

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Just observe what's happening.

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You'll start to see patterns like when

you're most productive, where time slips

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away or even patterns on what your most

common interruptions or emergencies are.

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And yes, I'm using air quotes for

those not watching this on video

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because we all know how someone else's

emergency can affect your schedule.

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Now this is where most people

start using the word delegate when

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it comes to things on your plate.

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But I, uh, that's another podcast.

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In my opinion right now I'm

focused on how to make time.

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So let's just go with

what you're doing now.

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Now that you see where time

really goes, you can start making

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intentional choices about it, right?

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But let's not jump the gun.

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Next, I want you to write down

and say out loud your priorities

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for how you wanna spend your time.

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It sounds simple, but it's actually

really powerful because saying

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it out loud gives it weight.

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Putting in writing gives

it even more weight.

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So I want you to ask yourself,

what do I want more time for?

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What gives me energy, what drains

me, but I still have to get it done?

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Maybe your priorities are family dinners

or personal time for learning, or even

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just a dedicated space for strategy

work, not just putting out fires.

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When you know what truly matters,

it's easier to say yes with

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purpose, and no with confidence.

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And that's how you make time.

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Saying no will feel very weird at

first, but trust me, just just go

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with it a few times, see what happens.

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I bet you'll find it works wonders

on your schedule and you might

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find it becomes a little addictive.

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Don't worry.

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The freedom it gives you will feel good,

but I doubt you'll go overboard with this.

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Knowing what's important to you is

empowering, and honestly, once you

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realize it, you'll see that that's

what real time management is all about.

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Now, let's take those priorities that

you wrote down and that you said out loud

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and start building structure around them.

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This is where time blocking comes in.

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Time blocking means grouping similar

tasks together and assigning specific

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blocks of time to focus on them.

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For example, Mondays could be

for planning and staff check-ins.

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Tuesdays could be for

donor outreach or meetings.

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Wednesday nights, maybe those are

always for school activities, and

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maybe Fridays are for your creative

work or your long-term strategy.

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You might even block personal

time, which I hope you do for

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reading or exercise or just rest.

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And here's the trick.

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You have to treat those

blocks like appointments.

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I know it's hard, but you wouldn't

skip a board meeting, right?

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So don't skip your own

protected time either.

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This is how you create a week that

aligns with your values instead of

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reacting to everyone else's urgency.

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Once you've built your time block

calendar, I want you to commit

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to trying it for one month.

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I know sounds like a long time, but I

promise you you're gonna need that time.

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You wanna put it in your calendar

and you wanna really live in it.

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See what works, see

what doesn't take notes.

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And at the end of the month, I want

you to reflect not with judgment, but

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curiosity, and I want you to ask yourself

what felt easy about this new calendar?

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What was really hard to make work and

what would make this more realistic?

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And then I want you to tweak it.

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Now's the time to adjust because

good time management isn't rigid.

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It evolves as you do.

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The goal isn't perfection,

it's awareness and progress.

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This is gonna be one of those things

that just changes over time as your life

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changes, as your roles change, as your

commitments and your relationships change.

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And feel free to do this exercise over

and over because things just might change.

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This year has been a full year

of change for me, and I'm still

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in the works of figuring out my

new rhythm, my new time block.

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I'm gonna be honest with you, when you

start making these changes, you might

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also get some pushback from people.

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They're gonna notice, and

people don't love change.

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I'm one of the weirdos that does, but

most people don't love change, especially

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if your new boundaries make things

a little less convenient for them.

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Your board might need to adjust

how they communicate with you.

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Your staff might need more planning time

just to get on your calendar, and your

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family might notice the shift at first.

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But this isn't about them.

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It's about creating the

life you want and you need.

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And the best way to manage that

pushback is through clear communication.

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Communication solves most of the

world's problems, in my opinion.

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So you need to tell people what

you're doing and why you're doing it.

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You know, you could say things

like, I realized I need focus time

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to work on strategy, so I'm gonna

limit my meetings on certain days.

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I'm turning off notifications after

six o'clock so I can recharge, so I'll

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respond to any text to the next day.

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You don't owe anyone a big explanation.

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Just be confident in your

choices and they'll respect that.

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The more intentional you are

about your time, the more others

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will learn to respect it, even

if they didn't at the beginning.

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In the long run, they are also going

to notice how great it is for everyone.

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When you are stronger because of your

calendar, you'll probably feel less

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anxious and more put together, which is

gonna come across to those around you.

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It's a win-win.

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Now if you wanna nerd out like me and go

deeper into the how of time management,

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there are two books I absolutely love

and I recommend them to anyone who

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wants to learn more about this stuff.

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The first one is one that I

read, I don't know, decades ago.

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Uh, it's called Time Management

From The Inside Out by Julie

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Morgan Stern, Julie Shares.

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This really great story about

when she had her first kiddo and

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she was going to take them to the

park and she realized, oh wait.

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I'm gonna need this and I'm gonna

need that, and I'm gonna need this.

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And by the time she figured up all the

things that she needed to get outta

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the house with this kiddo and put

together her diaper bag, she realized

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she'd run outta time to go to the park.

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And she realized she needed

to change what was important.

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Her story about becoming a mom

and realizing she needed a plan

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for her time changed how I thought

about my time management and

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relating it back to my priorities.

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And the second one that I love

is Atomic Habits by James Clear.

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Now, this one's all about how to make.

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Habits and how to make small

and consistent changes that are

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gonna transform your daily life.

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So it fits really well with

the time management from Julie.

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And if you struggle like me sometimes

to stick with routines or you just

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wanna build better habits around

your time, this one's a game changer.

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I'll, of course, make sure to link both in

the show notes so you can check 'em out.

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So with all that said, here's

what I want you to remember.

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Time management isn't about control.

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It's about freedom.

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Freedom to focus on what matters most.

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Freedom to rest without guilt and

freedom to lead with clarity and purpose.

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As nonprofit leaders, we give so much

of ourselves to others, but your mission

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needs you healthy, rested, and present.

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So take the time, protect your time, plan

for your time, and make sure it reflects

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the life you actually want to live.

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I hope this helps you guys.

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That's it for today's episode

of The Nonprofit Nook.

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If this resonated with you, I'd

love to hear what changes you're

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planning to make this month.

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I'd love to have conversations about

this stuff, so reach out and remember,

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managing your time isn't about doing

more, it's about doing what matters most.

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Wendy: Thanks for listening

to The NonProfit Nook.

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We're building better nonprofits together.

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If you found today's episode

helpful, please subscribe.

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Leave a review and share it with other

nonprofit leaders who need support.

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Follow the nonprofit Nook on

social media and sign up for

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our email list for extra tips.

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And.

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You can also visit the nonprofit nook.com

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to see the show notes and leave a comment

telling me what topics you want next.

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Your feedback shapes the show.

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See you next time.

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About the Podcast

The NonProfit Nook
Tools, Tips & Real Talk for Changemakers
Welcome to The NonProfit Nook — the podcast for nonprofit leaders, board members, staff, and community champions who want to strengthen their organizations and make a bigger impact... without burning out in the process.

I’m Wendy Kidd—business owner for over 20 years and nonprofit leader for just as long. I created this show because I know how overwhelming it can be to lead a nonprofit. Most of us didn’t get into this work thinking we’d be running a business—we just wanted to help people. But the truth is, running a nonprofit *is* running a business, and I’m here to help make that part easier.

Each week on The NonProfit Nook, you’ll get real talk and real tools.
We’ll dive into the nuts and bolts of nonprofit management—strategic planning, budgeting, board engagement, donor communication, volunteer recruitment, and more. No fluff—just practical advice and conversations that help you work smarter and lead with confidence.

You’ll also hear:
- Stories from inspiring North Texas nonprofits and the local heroes behind them
- Tips from experts on marketing, digital tools, DEI, nonprofit culture, and sustainable leadership
- Real conversations about burnout, boundaries, time management, and self-care—because leadership shouldn’t feel lonely

Whether you're leading a nonprofit, supporting one, or just passionate about the mission, The NonProfit Nook will give you the tools, encouragement, and inspiration you need to thrive.

Subscribe on your favorite podcast platform, leave a review to support the show, and follow us on social media @thenonprofitnook for more nonprofit insights, stories, and resources.

Let’s make nonprofit life a little easier—and a lot more impactful.

About your host

Profile picture for Wendy Kidd

Wendy Kidd

Wendy Kidd is a seasoned event planner, nonprofit leader, and small business consultant with over 20 years of experience helping organizations thrive. As the host of The NonProfit Nook, she draws on her deep knowledge of running a business, fundraising, volunteer engagement, and community building to share practical strategies and inspiring stories with nonprofit leaders.

Passionate about equipping nonprofit professionals with the tools they need to create lasting change, Wendy brings an approachable, encouraging style to every episode—making complex topics simple and actionable.