Episode 17

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Published on:

25th Nov 2025

Final Sprint: Encouraging Giving at Year-End with Manuel Mesa

In this episode of The NonProfit Nook, host Wendy Kidd discusses the critical importance of year-end campaigns for nonprofits with guest Manuel Mesa, a seasoned nonprofit strategist and technology innovator. Manuel emphasizes that nearly 30% of annual donations occur in December, with about 10% happening in the last three days. They discuss practical strategies such as segmenting donors, effective communication methods, and setting specific goals. The episode also highlights Benevolate, a CRM platform designed by Manuel to streamline nonprofit operations. Useful tips for enhancing donor relationships and ensuring campaign success are provided, making this a must-listen for nonprofit leaders aiming to boost their year-end fundraising efforts.

Links:

https://afpglobal.org/

www.thephilanthropyblueprint.com

www.linkedin.com/in/manuel-m-11063276

https://linkly.link/2CZyg (Benevolate)

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

https://www.instagram.com/thenonprofitnook/

https://flodesk.com/c/G0H0UB

00:00 Introduction to Year-End Campaigns

00:25 Welcome to The NonProfit Nook

01:09 Meet Manuel Mesa: Nonprofit Strategist

02:08 Understanding Year-End Campaigns

03:40 Effective Communication Strategies

05:45 The Importance of Storytelling

07:05 Leveraging CRM for Nonprofits

07:55 Success Metrics for Year-End Campaigns

08:59 Introducing Benevolate CRM

13:24 Getting Started with Benevolate

15:44 Final Tips for Year-End Campaigns

19:45 Conclusion and Farewell

Mentioned in this episode:

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About the Podcast

The NonProfit Nook

Tools, Tips & Real Talk for Changemakers

Welcome to The NonProfit Nook — the podcast for nonprofit leaders, board members, staff, and community champions who want to strengthen their organizations and make a bigger impact... without burning out in the process.

I’m Wendy Kidd—business owner for over 20 years and nonprofit leader for just as long. I created this show because I know how overwhelming it can be to lead a nonprofit. Most of us didn’t get into this work thinking we’d be running a business—we just wanted to help people. But the truth is, running a nonprofit *is* running a business, and I’m here to help make that part easier.

Each week on The NonProfit Nook, you’ll get real talk and real tools.
We’ll dive into the nuts and bolts of nonprofit management—strategic planning, budgeting, board engagement, donor communication, volunteer recruitment, and more. No fluff—just practical advice and conversations that help you work smarter and lead with confidence.

You’ll also hear:
- Stories from inspiring North Texas nonprofits and the local heroes behind them
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- Real conversations about burnout, boundaries, time management, and self-care—because leadership shouldn’t feel lonely

Whether you're leading a nonprofit, supporting one, or just passionate about the mission, The NonProfit Nook will give you the tools, encouragement, and inspiration you need to thrive.

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Let’s make nonprofit life a little easier—and a lot more impactful.

About your host

Wendy Kidd

Wendy Kidd is a seasoned event planner, nonprofit leader, and small business consultant with over 20 years of experience helping organizations thrive. As the host of The NonProfit Nook, she draws on her deep knowledge of running a business, fundraising, volunteer engagement, and community building to share practical strategies and inspiring stories with nonprofit leaders.

Passionate about equipping nonprofit professionals with the tools they need to create lasting change, Wendy brings an approachable, encouraging style to every episode—making complex topics simple and actionable.