Episode 6

full
Published on:

9th Sep 2025

Service, Community, and Connection: Inside the McKinney Rotary Club

Spotlight on McKinney Rotary Club: Service, Community, and Leadership

In this episode of 'The NonProfit Nook,' host Wendy Kidd interviews Stephanie Talley, the 2025-2026 President of the Rotary Club of McKinney. Stephanie shares her experiences and the impactful work of the Rotary Club, highlighting their community service projects, international aid, and commitment to diversity and growth. The discussion covers the Rotary Club's history, successful projects like the Bonnie Wenk Park All Abilities Playground and Direction 61:3 partnership, and ways people can get involved. Listeners will gain insights into the vital role of Rotary in community service and learn practical strategies to enhance nonprofit work.


Links:

https://www.mckinneyrotary.org/

@mckinneyrotary on Facebook, Instagram, and LinkedIn 

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged




00:00 Flash Mob Presidential Kickoff

00:29 Welcome to The NonProfit Nook

01:16 Introducing Stephanie Talley

02:45 The McKinney Rotary Club: History and Impact

04:31 Stephanie's Journey to Rotary

05:51 Rotary's Community Involvement

07:28 Success Stories and Achievements

13:12 The Importance of Nonprofits

14:00 How to Get Involved with Rotary

16:20 Conclusion and Final Thoughts

Mentioned in this episode:

Flodesk

Transcript
Wendy Kidd:

I want to go back to the fun part because I just wanna

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tell everybody what you did for

your first meeting as president.

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She had a flash mob.

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Stephanie Talley: Yes, I did.

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So shout out to Niki with Dallas Flashers.

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, That was like a two month long

planning, uh, you know, trying to

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make sure that we kept it secret.

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We coordinated with our

venue and everything.

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And, , it was really great.

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It was a lot of fun to have a flash

mob for my first official meeting.

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Wendy Kidd: I mean, that's a way to

kick off your presidential year, right?

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Stephanie Talley: Yes.

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Wendy Kidd: Welcome to The NonProfit

Nook, the podcast for nonprofit

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leaders, board members, and community

change makers who want to build

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stronger, smarter organizations.

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I'm your host, Wendy Kidd, a longtime

business owner and nonprofit leader.

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And I'm here to bring you real talk,

real tools and real stories to help

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you thrive in the nonprofit world.

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I'll be talking with local nonprofit

leaders, community change makers,

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and experts in everything from board

development to fundraising and digital

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tools, sharing real stories and simple

strategies you can actually use,

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because running a nonprofit is hard,

but you don't have to do it alone.

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Let's get started.

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All right everybody.

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We are here again with The NonProfit

Nook, and today I am joined by Stephanie

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Talley, the 20 25 20 26 President

of the Rotary Club of McKinney.

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She's a proud Rotarian.

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For nine years, Stephanie has

worn many hats in the club.

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Serving as President-elect

secretary, youth services chair,

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PR chair, and even parade chair.

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I love that title.

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I kind of want that title.

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She's also a member of the Paul

Harris Society showing her deep

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commitment to Rotary's mission

of service outside of Rotary.

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Stephanie is the owner and director of

Academics plus McKinney's very first

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learning center, which has been helping

K through 12 students of all abilities

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reach their potential since 1991.

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In fact, in 2025, Academics Plus was

named Small Business of the Year by

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the McKinney Chamber of Commerce, and

Stephanie serves on the boards of both

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the McKinney Chamber and Volunteer

McKinney, continuing her passion for

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education and the community service.

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With a bachelor's degree in elementary

education, a master's degree in

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psychology, and currently pursuing

her PhD in educational psychology

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at East Texas A&M University.

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Stephanie brings a wealth of

knowledge to everything she does,

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all while being a dedicated wife mom

to two boys and caretaker of a cat

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and dog who keep life interesting.

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Welcome, Ms.

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Stephanie Talley.

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Stephanie Talley: Thanks.

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That was a lot.

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Wendy Kidd: Did you even realize

you were doing that much?

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Stephanie Talley: I was like, oh, no,

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Wendy Kidd: no.

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Stephanie is here as part of

our spotlight series and talking

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about the McKinney Rotary Club.

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She has been trying to get me to

be a member of McKinney Rotary.

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Uh, several people have, I'm definitely

gonna have to go to a meeting.

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One of these.

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Days.

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But I really wanted to learn more about

Rotary and Stephanie is the expert.

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So, miss Stephanie, tell me a little

bit about McKinney Rotary, if you

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can, and how, and when it got started.

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Stephanie Talley: Yes, of course.

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So Rotary as an organization is

an international organization.

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Okay.

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And so Rotary was started in, 1905 by an

attorney named Paul Harris in Chicago.

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And Club one is still,

still alive and kicking.

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You can go out there Wow.

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And visit and all the things.

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Our club was chartered by the Rotary Club

Club of Dallas in:

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in downtown McKinney at the commercial

hotel, which is the building where, um,

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El Mejor and uh Oh, I love that building.

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Patrick Cloutier's office.

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Yep.

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All of that.

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Yeah.

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That's where our first meetings were.

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But Rotary is the world's first

organ service organization.

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It is the largest service

organization that is non-governmental,

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non-political, non-religious.

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It is just humanitarian aid and

it has, um, seven different areas

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of focus and we serve our local

community as well as internationally.

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So, our club was actually involved, since

we've been in McKinney for 106 years,

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we're involved in the formation of the

Collin County Boys and Girls Clubs.

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We have donated hundreds of thousands

of dollars to student scholarships,

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to grants to local nonprofits, to

disaster relief, um, and then numerous

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projects internationally as well.

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Wendy Kidd: That is so cool.

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So what led you to Rotary?

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How did you get involved?

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Stephanie Talley: I got involved.

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It's funny, I grew up, um, in

Northern California and there

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is a rotary club in my hometown.

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I did not know about it or what it was.

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I actually did our high school choir,

performed for them several times,

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but again, I didn't know what it was

when I moved out here and started

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working at Academics Plus our founder,

Melinda Crenwelge, she and her dad

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are both, Rotarians and they are both

past presidents of McKinney Rotary.

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Um, I ended up taking over the

business from her and she, her first

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advice to me was join a service club.

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So she told me to go visit all

of the service clubs, and I did.

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I went to Kiwanis and to both Lions

and to both Rotaries, and somehow ended

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up in the same club that she used.

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To be in, uh,

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Wendy Kidd: Like draws to like

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Stephanie Talley: uhhuh.

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Yep.

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But, um, so I joined for business.

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, And you know, I have gotten some

business out of Rotary, but really

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it's the community involvement and the

service and really the friendships.

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Like I just love it.

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It's my happy place.

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Yeah.

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Wendy Kidd: It's good people.

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It's a close knit group.

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Stephanie Talley: It really is.

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Wendy Kidd: How many

members do you guys have?

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Stephanie Talley: We have 72 members.

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Wendy Kidd: Wow.

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Okay.

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There you go.

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I, I like that number.

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That's a good number.

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You actually get to know everybody

versus you don't even see each other

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at a meeting kind of a thing, so.

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Yeah.

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Stephanie Talley: Yeah.

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And we're, we're growing.

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We've, we've grown quite a bit,

um, in the last five years.

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And, uh, yeah, it's a, it's

a great group, great people.

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Wendy Kidd: So,

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so Rotary basically gives money and

does services for other nonprofits,

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am I understanding that right?

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Stephanie Talley: Yes.

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Or to, um, people in need directly.

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Okay.

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Um, so we do like.

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For example, right now with the

flooding in the Kerrville area.

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Yeah, the Rotary District out there,

District:

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where Rotarians are going and

volunteering, helping with cleanup,

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helping with, um, disaster relief and

purchasing, um, supplies and all of that.

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And so while right now we don't have

anybody personally there, we were able

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to donate through that Rotary District

to kind of help support that as well.

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So Oh,

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Wendy Kidd: that's

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awesome.

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Yeah.

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Those people need it so much right now.

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Right?

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It's just still so much going on.

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Yeah.

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Yeah, for sure.

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So how do you, how do you stay in

touch with who needs what around here?

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How do you stay in touch with

what nonprofits you're gonna

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serve and what they need?

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Stephanie Talley: Well, you know, a

lot of it is communication, right?

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At a basic level that we have a

website, we have social media, we have

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an email bulletin that we blast out.

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We definitely.

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Like to be involved with nonprofits

and have nonprofits come speak to us.

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We have good partnerships already that

have been established with nonprofits.

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We do MEF scholarships and but

additionally in terms of kind

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of finding nonprofits, our

membership is a big part of that.

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We have a lot of members that

are serving on other nonprofit

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boards that know other people.

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We're a big part of the McKinney Chamber.

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McKinney Rotary is a member

of the Chamber, and we have.

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Many of our membership

that's part of that.

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And so a lot of it is just

that collaboration between

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our membership as well.

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Wendy Kidd: Awesome.

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And so tell me a little bit about if

you have maybe a success story or two.

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I always like to hear these

good stories everybody has.

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Stephanie Talley: Yes.

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I, I came prepared with this.

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I have two, two good success stories.

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Wendy Kidd: I love it.

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I love that you have notes and everything.

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Stephanie Talley: I know

this is, I'm a planner.

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Um, so one of our, for kind of a service

success story that was really exciting.

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So a few years back, the Bonnie

Wenk Park All Abilities Playground

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was an initiative, um, of the

Sunrise McKinney Rotary Club.

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And, so our club helped partner

with them and, and promoted that.

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So a couple years ago when, James

Bresnahan was our president, he said,

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I wanna do another large scale project.

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And so he formed a committee and we

started looking into different options.

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We talked to the city, we talked

to a few different nonprofits.

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We connected with Direction 61

3 and they provide housing and

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services and mentorship for,

children that age out of foster care.

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Yeah.

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And they're a pretty large organization,

um, but they are growing and needing

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more space and they have some land,

they call it the farm, way off,

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you know, north, north McKinney and

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Wendy Kidd: I've driven

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past it.

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Stephanie Talley: Yeah.

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Yeah.

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Um.

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So they're wanting to build some

additional housing and they were just

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launching their capital campaign at

the time, and so we partnered with them

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and said, we will match the first a

hundred thousand dollars that you raise.

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And so, this past year we, they

met that and we were able to go

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present them with a check and

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Wendy Kidd: Oh, that's so cool.

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Stephanie Talley: One of the first

houses they build is gonna be

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called the McKinney Rotary Home.

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Wendy Kidd: Aw, I love that.

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Yeah.

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Stephanie Talley: So we're

really excited about that.

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That was very cool.

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Um, but that was, you know,

a couple years long effort.

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It took a lot of, um, you

know, collaboration and

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seeking out opportunities.

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Trying to make sure that we were able to

have a, an impact where it was needed.

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Wendy Kidd: Collaboration is key.

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Yeah,

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for sure.

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Always.

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Always.

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Stephanie Talley: Yeah.

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But, um, kind of at the club level,

like personal success there, is that

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we, first of all, during Covid, we

didn't, we actually gained a couple

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members that year, which was interesting.

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Um, that was not.

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Kind of typical, but that was very cool.

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But in the last five years, we've

had a 22% increase in our membership.

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Oh, wow.

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And yeah, a lot of, a lot of,

um, that is attributed to the

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leadership taking a really, um.

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Making a, making membership a priority.

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So we, we've done a lot of things

where we, we created a dedicated

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programs committee to make sure we're

vetting our speakers and trying to

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provide high quality programming.

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We've been trying to seek out people

in the community to invite to our club.

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We have been seeking younger members,

women, people of color, and just trying

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to diversify and find, you know, what is

it that we don't have yet and how can we

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be more representative of the community.

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And, also just having more fun.

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We have socials and we have fun

meetings and we're, we really

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are a tight knit group like.

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We grieve together when someone loses

someone and we, you know, celebrate

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together when good things happen.

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And it's just, they're just, you

know, it's our little family.

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It really is.

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Wendy Kidd: I love that so much.

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Yeah.

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And

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I, I want to go back to the fun

part because I just wanna tell

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everybody what you did for your

first meeting as president.

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She had a flash mob.

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Stephanie Talley: Yes, I did.

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So shout out to Niki with Dallas Flashers.

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, That was like a two month long

planning, uh, you know, trying to

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make sure that we kept it secret.

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We coordinated with our

venue and everything.

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And, , it was really great.

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It was a lot of fun to have a flash

mob for my first official meeting.

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Wendy Kidd: I mean, that's a way to

kick off your presidential year, right?

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Stephanie Talley: Yes.

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Well, and it was.

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It was great too because we, we had the

flash mob and that was a lot of fun.

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We had our district governor and

several district, um, representatives

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come induct our new officers.

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We had kinda serious stuff too.

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And then we also had our international

grant grants person share that we actually

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just announced, we were approved for, a

global grant through Rotary International.

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Uh,

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Wendy Kidd: very

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cool.

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Stephanie Talley: Which, yeah, this

has been, again, a couple years in the

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making because it, it takes a while to b

uild up the funds and to coordinate with

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overseas clubs and all of that, and so.

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, It's an, it's going to be $148,000 grant.

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Wow.

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To yeah.

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Build a facility for a nonprofit in India

called, um, hands of Hope that supports

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people and children with disabilities.

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That's so cool.

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Yeah.

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So we got to announce that too.

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My first day.

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It

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was a great first, first week of Rotary.

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Wendy Kidd: That's the way to

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do it, friend.

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Way to do it.

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Okay.

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Well, so, um, I always ask what do you

wish people would understand more about

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your organization or the people you serve?

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Stephanie Talley: Um, I mean, for

me, like I'm always trying to convey

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like, oh yeah, Rotary's great.

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And it's hard to put into

words like how you feel about

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it when you're a part of it.

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Yeah.

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Um, it's, it's not just a

group that you belong to.

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It's not just a club that

you have a membership in.

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Like it really is a family.

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That's kind of the closest thing I

can relate it to is like, these are

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my best friends, these are mentors.

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The leadership skills that I've

developed and being part of this club.

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Just so many different things.

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I've literally gotten to meet new

people and friends around the world.

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And it's connected me here in

McKinney as well, and just getting

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to work with amazing people.

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So that's something that,

I don't know, it's hard,

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Wendy Kidd: it's

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pretty high recommendation right there,

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right?

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Stephanie Talley: Yeah, I know.

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And I'm always like, join Rotary.

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And they're like, okay, whatever.

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What is that?

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And I'm like, I don't know how to explain.

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It's just the best thing.

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It's so wonderful.

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So,

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um,

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that's what I wish people would understand

that it's great, you know, if you wanna

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find your people, like come find us.

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Wendy Kidd: I, I think it sounds

like it's a great group of people

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who not only care about each other,

but their community For sure.

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And I think that's the thing

that people don't realize is how

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invested they are in the community.

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So, yeah,

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definitely.

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Yeah.

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What do you wish people, 'cause I

know you do a lot of nonprofit stuff,

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what do you wish people understood

about nonprofits in general?

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Stephanie Talley: Uh, I

think how much work they are.

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Yeah.

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I, I feel like nonprofit leadership,

like I just admire the heck out of them.

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They are amazing.

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Our club is a hundred percent volunteer

run, so we do not have any paid staff.

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Most rotary clubs don't have paid staff

except for some of the larger ones.

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And you know, just out of

necessity, but, Just having a

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small club and having to run that.

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And um, I see all the work that

our entire board puts into that.

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Um, I know executive directors and

nonprofit staff put in a lot of work.

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They're not there for the money.

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They're there 'cause they are

passionate about something and I

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think that's important to remember.

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Wendy Kidd: Yeah, for sure.

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For sure.

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So now that we've sold the

heck out of it, how can people

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get more involved with Rotary?

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Stephanie Talley: Okay.

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So many ways.

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So first thing is come to our meetings.

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Uh, so we meet every Friday from

:

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Shout out to Rick's.

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They're amazing hosts for us as our venue.

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Um, so upstairs in the ballroom.

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Mm-hmm.

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Um, so come find us, come meet with us.

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We'd love to have you as guests.

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Um, also, we have a

monthly social at Tupps and

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Wendy Kidd: I just

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got the invite.

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Thanks for adding me to

the email newsletter.

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Stephanie Talley: Yep.

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Yep.

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Um, so we meet, uh, it's called

Third Thirsty Thursdays, and from

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5-7 at Tupps on the third Thursday,

we just, everybody shows up.

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and, if you wanna drink or you

wanna eat, you pay for your own way.

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But we just hang out and have fun

to socialize, so that's great.

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Um, also our, our biggest fundraiser,

, this is something that a lot of

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people in McKinney are probably

aware of but may or may not connect

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it to us is our flag program.

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Um, so all the flags that you see go

up around town in front of businesses

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and people's homes, um, around 4th

of July and major flag holidays.

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Those are your rotary clubs.

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Oh and Yeah.

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Yeah.

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So you can pay, , a flat fee for the year

and for seven different flag holidays, we

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will bring a flag out and put it in front

of your house or your business, and then

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we'll pick it up and store it for you.

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We'll do that throughout the year.

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And that is what all that money

goes directly into our foundation,

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and that is how we're able to fund

grants for nonprofits and do some

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of these large scale projects.

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, It also funds our scholarships

and all of those things.

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So

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Wendy Kidd: do your board members

have to all go out and put flags out?

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Stephanie Talley:

Actually, we have a team.

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We do outsource it a bit and we actually

work with other nonprofits like boy

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Scouts and girl Scout groups, um, that can

actually earn money for their non-profit.

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Oh, there you go.

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By helping us, you know,

helping us with that.

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So, um, it's kind of a big large scale

coordinated effort, but we do have, , a

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team of people and yes, Rotarians

sometimes do go out and put out flags.

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Wendy Kidd: So that's a lot of work.

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That's a lot of work.

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Yeah.

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It.

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Stephanie Talley: Pretty great.

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Wendy Kidd: Uh, okay, so where can people

find out more info on your organization?

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:

Where they, where can they see Rotary?

399

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Stephanie Talley: Uh, so our

website is mckinneyrotary.org

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:

and that has all our info about

our meetings and everything else.

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:

You can also follow us on

Facebook, Instagram, and LinkedIn,

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:

all are just @mckinneyrotary

403

:

Wendy Kidd: Oh, easy.

404

:

Easy peasy.

405

:

Right.

406

:

All right, well, is there anything that

we haven't talked about that we should

407

:

talk about that people need to know?

408

:

What have I missed?

409

:

Stephanie Talley: I don't know.

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:

Just come to Rotary, join us, and

if you don't come to ours, go to

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:

somebody else's, like Rotary's.

412

:

Awesome.

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:

And it's everywhere.

414

:

When you travel, you

can visit Rotary Clubs.

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:

I mean, it's just a really cool thing, so,

416

:

Wendy Kidd: so if somebody's new to

McKinney, they just need to go visit

417

:

and like go to lunch or go to happy

hour and decide if they wanna join.

418

:

Stephanie Talley: Yeah, absolutely.

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:

Love to have you.

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:

Wendy Kidd: There you go.

421

:

All right,

422

:

Stephanie Talley: cool.

423

:

When are you coming, Wendy?

424

:

Uh,

425

:

Wendy Kidd: you know,

I'm, check my calendar.

426

:

Stephanie Talley: All right.

427

:

Wendy's coming next

Friday, everybody be there?

428

:

Wendy Kidd: No, this is going out at

the end of August, maybe in September.

429

:

So as long if I haven't done

it by then, you can, you know,

430

:

tell everybody on social media.

431

:

Yeah.

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:

Wendy still hasn't come, so.

433

:

Yeah.

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:

Stephanie Talley: Yeah,

you'll have to just come.

435

:

Several times so that when they eventually

listen to it, they're, you're still there.

436

:

Yeah.

437

:

Yeah,

438

:

Wendy Kidd: exactly.

439

:

Exactly.

440

:

Sounds good.

441

:

Stephanie Talley: Sounds

442

:

Wendy Kidd: good.

443

:

Well, cool.

444

:

Well, thank you so much Miss

Stephanie, for joining me and

445

:

talking about all things Rotary.

446

:

I hope everybody learned as much as

I did and, uh, 'cause I, I knew a bit

447

:

from, from hanging out with you so

much, but didn't know all of the things.

448

:

So thank you for sharing.

449

:

Stephanie Talley: Yeah,

thanks for having me.

450

:

It has been great.

451

:

Wendy Kidd: Cool.

452

:

Well, thanks for joining us,

everybody, and we'll see you soon.

453

:

Thanks for listening

to The NonProfit Nook.

454

:

We're building better nonprofits together.

455

:

If you found today's episode

helpful, please subscribe, leave

456

:

a review, and share it with other

nonprofit leaders who need support.

457

:

Follow The NonProfit Nook on social

media and sign up for our email

458

:

list for extra tips and updates.

459

:

You can also visit The NonProfit Nook.com

460

:

to see the show notes and leave a comment

telling me what topics you want next.

461

:

Your feedback shapes the show.

462

:

See you next time.

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About the Podcast

The NonProfit Nook
Tools, Tips & Real Talk for Changemakers
Welcome to The NonProfit Nook — the podcast for nonprofit leaders, board members, staff, and community champions who want to strengthen their organizations and make a bigger impact... without burning out in the process.

I’m Wendy Kidd—business owner for over 20 years and nonprofit leader for just as long. I created this show because I know how overwhelming it can be to lead a nonprofit. Most of us didn’t get into this work thinking we’d be running a business—we just wanted to help people. But the truth is, running a nonprofit *is* running a business, and I’m here to help make that part easier.

Each week on The NonProfit Nook, you’ll get real talk and real tools.
We’ll dive into the nuts and bolts of nonprofit management—strategic planning, budgeting, board engagement, donor communication, volunteer recruitment, and more. No fluff—just practical advice and conversations that help you work smarter and lead with confidence.

You’ll also hear:
- Stories from inspiring North Texas nonprofits and the local heroes behind them
- Tips from experts on marketing, digital tools, DEI, nonprofit culture, and sustainable leadership
- Real conversations about burnout, boundaries, time management, and self-care—because leadership shouldn’t feel lonely

Whether you're leading a nonprofit, supporting one, or just passionate about the mission, The NonProfit Nook will give you the tools, encouragement, and inspiration you need to thrive.

Subscribe on your favorite podcast platform, leave a review to support the show, and follow us on social media @thenonprofitnook for more nonprofit insights, stories, and resources.

Let’s make nonprofit life a little easier—and a lot more impactful.

About your host

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Wendy Kidd

Wendy Kidd is a seasoned event planner, nonprofit leader, and small business consultant with over 20 years of experience helping organizations thrive. As the host of The NonProfit Nook, she draws on her deep knowledge of running a business, fundraising, volunteer engagement, and community building to share practical strategies and inspiring stories with nonprofit leaders.

Passionate about equipping nonprofit professionals with the tools they need to create lasting change, Wendy brings an approachable, encouraging style to every episode—making complex topics simple and actionable.